The Passport, La Peer Hotel, Kimpton Group

Passport page 3-4; Melrose Avenue, highlighting the walkable design district of West Hollywood. Along the route marked in orange you can discover in person the featured hand drawn art and details of the avenue.  

 

A dream client - la PEER hOTEL...

Commissioned to design a hand held map of the design district for the La Peer Hotel. Given to each guest at check in. The Passport. A walkable travel guide and visual feast to the wonders of West Hollywood.

There were over 150 points of interest drawn. Only 25% made it to The Passport.

The illustration style is a combination between Welcome to the Brightside stylised drawings and La Peer Hotel linear lines in the collateral branding. The hotel is in the heart of West Hollywood. Their strong identity is what ties this piece of together. Its like a ball of string encompassing all their favorite hotspots. 

http://www.lapeerhotel.com

The passport photograph taken inside the hotel. 

La Peer Hotel in association with Eric Buterbaugh

The artwork for the live drawing for the launch of La Peer Hotel 11/15/17 at Eric Buterbaugh, Melrose. 

Passport photographed by the Retna mural inside the La Peer Hotel